Why are keywords so important for SEO? Animation

I created this piece while I was a Digital Design Specialist at Online Optimism.

The aim for this project was to create a long form animation to educate the public on the importance of SEO in digital marketing in a brief and engaging way.

Collaborating with Online Optimism’s Content Team (Jordan Figueredo) who wrote the video script, I became responsible for designing the video’s entirety from storyboarding, collecting sound and voice-overs, and finally animating in After Effects.