Logo and campaign collateral for Twist, a fictional true crime channel, debuting with a gripping six-part television series titled "Millennium Murders".

Tune into Twist at 8/7 central for the first episode of the thrilling new series "Millennium Murders": In 2000, a person went on a killing spree throughout Texas leaving the victims with the year 2000 scrawled on or near their bodies…

With a foundation branding of alluding to the scene of a crime, the show's launch campaign's key art represents the killer's path across Texas.