Giving clinicians a faster, simpler way to order skin grafts online
My Role
Product Strategist + Designer
Brand Designer
Team
Guilherme dos Santos
(Dev)
Joshua Turner
(Dev Mentor)
Tides Medical manufactures and distributes amniotic skin grafts, a purchasing process involving patient information, insurance benefits, and multi-office coordination.
Customers had no ordering system, relying on email with little guidance and no status visibility. MyPortal, Tides' existing customer portal, saw low adoption due to poor usability, an outdated interface, and no online ordering.
I created Tides' first digital ordering experience in MyPortal, coordinating across 6 departments and rebuilding the platform's entire design system along the way.
Outcomes
“I never knew ordering could be this easy.”
–
COO, after seeing MyPortal ordering for the first time
Before shipping, I presented the project to the CEO, CFO, COO, and other senior stakeholders, receiving direct project approval from the c-suite (+ a high five!)
What we did
Collaborated with Reimbursement and Customer Service to design a multi-flow ordering experience supporting both individual and batch orders at clinicians' preferred pace and complexity.
Gave customers full visibility into their order details and history for the first time, reducing the need to contact Customer Service for updates.
Extended the ordering experience beyond MyPortal with email notifications, keeping clinicians informed at every step of their order.
This project is under wraps for now because of confidentiality, but I'm happy to chat about it.
Feel free to reach out!
Still lookin'?
:)
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