Motion Design

/

Educational Animation

Why are keywords so important for SEO?

My Role

Storyboarding

Motion Design, Animation

Team

Jordan Figueredo

(Content Writer)

Lillie Napoli

(Voiceover)

During my time at Online Optimism (a people-first digitial agency in New Orleans), I designed and animated this long-form animation to educate the public on the importance of SEO in digital marketing in a brief but
eye-catching way.

Collaborating with the agency's Content Team for the script and voice over, I was responsible for designing the video from start to finishing (storyboarding, animating, and overlaying sound and narration) while adhering to Online Optimism's brand standards.

During my time at Online Optimism (a people-first digitial agency in New Orleans), I designed and animated this long-form animation to educate the public on the importance of SEO in digital marketing in a brief but eye-catching way.

Collaborating with the agency's Content Team for the script and voice over, I was responsible for designing the video from start to finishing (storyboarding, animating, and overlaying sound and narration) while adhering to Online Optimism's brand standards.

Turn on sound for full video experience.

Turn on sound for full video experience.

Storyboarding

Planning the video

With a script courtesy of the Content Team, I mapped out the video's key moments with doodles, screenshots from referenced SEO platforms, and Online Optimism's brand assets.

After presenting the pitched storyboards and receiving the go ahead, I put everything together in After Effects.

The Final Stills

Screenshots from the finished video

Still lookin'?

:)

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. ݁₊ ⊹ . ݁˖ . ݁ © Ella Balhoff 2026

. ݁₊ ⊹ . ݁˖ . ݁ © Ella Balhoff 2026